MarTech Today: Search Engine For Influencers, Real-Time App Installs & SEO Platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
  Dec 10, 2015 by Barry Levine
  The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed profiles.
• Data Analytics Self-Assessment And Guide
  Dec 10, 2015 by Digital Marketing Depot
  See how marketers can harness the power of data analytics to deliver measurable, value-added results. This guide from Arke Univerity describes the four Vs of Big Data and their role in data analytics; identifies internal sources of data and associated platforms and systems; and explains how marketers use descriptive, diagnostic, predictive and prescriptive data.
• A Data-Driven Approach To Customer Retention
  Dec 10, 2015 by Jeff Hirsch
  In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using data to create personalized customer experiences.
• Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs
  Dec 10, 2015 by Barry Levine
  Marketers don’t have to reload the screen to see their app installs happening Right Now all over the world.
• Marketer’s Guide: SEO Software Platforms
  Dec 10, 2015 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are considering licensing an […]
  

From Around The Web:

• Top 10 Content Marketing Tools, www.koozai.com
• 3 Steps For Troubleshooting Conversion Tracking, www.ppchero.com
• What is http/2 and Why Does Your Website Need It?, smallbiztrends.com
• Web Hosting for Optimized Page Load Speed, http://ift.tt/mEmkMD
• 2015 Bot Traffic Report: Humans Take Back the Web, www.incapsula.com
• Eyeview Bolsters Leadership Team with Two New Executive Hires, www.prnewswire.com
• Factual Raises Another $35MM to Make Data Accessible to All, Market Wired
• 5 big martech challenges that marketers will face in 2016, chiefmartec.com
• Leading Marketers Use Predictive Technology to Distance Their Companies from the Pack, www.silverpop.com
• Everything You Need to Know About the Current State of Mobile Ad Fraud, www.adweek.com
• Google is working on a split-screen feature for Android, venturebeat.com
• Wal-Mart enters mobile payment with launch of Walmart Pay, Reuters
• Why messaging apps are striking gold with peer-to-peer payments, http://ift.tt/prXZQm