Marketing Land and Digital Marketing Depot have recently published a new Martech Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.
The flood of mobile calls to US businesses continues unabated, changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path.
This report examines the current market for enterprise call analytics platforms and the considerations involved in implementing this technology. If you are considering licensing an enterprise call analytics platform, this report will help you decide whether or not you need to. It provides relevant statistics on market growth, developing market trends, recommended steps for making an informed purchase decision and profiles of leading enterprise call analytics vendors.
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