Last month on Search Engine Land, I talked about how manual link building isn’t going away in 2016, despite some predictions otherwise.
In my post, I explained how links, a strong signal within search, also provide further marketing value by:
- Establishing online connections.
- Tapping into new audiences.
- Creating more inroads to your site.
- Building brand equity.
When you miss out on links, you miss out on marketing.
Of course, you’re not missing out on anything if you aren’t actually linkworthy. Link building is going to be a waste of time if you haven’t properly invested in your site by creating linkable assets that are relevant and valuable to your audience. Link building is part of a larger marketing cycle, and it comes last in the process.
But what if you’re a massive brand, and you need a large-scale link campaign? Assuming your site is worthy of links and promotion, how do you scale something as “manual” as manual link acquisition?
By scaling human effort.
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