MarTech Today: HTTPS Goes First, Buffer Adds Respond.ly & Google My Business API

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible
  Dec 17, 2015 by Barry Schwartz
  If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.
• Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into U.S.
  Dec 17, 2015 by Barry Levine
  The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology.
• Final Chance To Save On SMX West. Register Today!
  Dec 17, 2015 by Marketing Land
  Join us for sister site Search Engine Land’s SMX West, the only conference dedicated to SEO and SEM. Our lowest rates expire on Saturday, so sign up today and get: Three days of innovative sessions, keynotes and clinics — more than 60 of them in all — presented by expert marketers.
• Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly
  Dec 17, 2015 by Barry Levine
  The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities.
• Lithium Gives Its Community Owners A Holiday Present They Need: Stats
  Dec 16, 2015 by Barry Levine
  With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.
• Buyer’s Guide: SEO Software Platforms
  Dec 16, 2015 by Digital Marketing Depot
  With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
• New Google My Business API
  Dec 17, 2015 by Barry Schwartz
  Now developers can automate the management of their businesses Google My Business listings via the new API.
• Robots.txt File Case Study: How Third-Party Directive Changes Led To Leaking URLs And Lost SEO Traffic
  Dec 17, 2015 by Glenn Gabe
  Columnist Glenn Gabe shares his troubleshooting process for identifying issues with robots.txt that led to a long, slow drop in traffic over time.

From Around The Web:

• Amobee Launches Cross Device OutStream Video Solution, www.marketwired.com
• Viraltag Integrates Marketing Platform with Pinterest, blog.viraltag.com
• Infographics Expert Alberto Cairo Joins Univision, corporate.univision.com
• Adobe Post Now Available, blog.post.adobe.com
• Publishers Form Global Task Force on Ad Blocking, www.wan-ifra.org
• 5 Automation Tools to Boost Your Small Business Social Reach, smallbiztrends.com
• This Ad-Tech Company Thinks Interactive Video Ads Can Bypass Ad Blockers, www.adweek.com
• With No Exit In Sight, Ad Tech Gets Lean Through Layoffs, adexchanger.com
• Holy trinity of digital: Mobile video, data and artificial intelligence, http://ift.tt/prXZQm