MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google Announces New Advertising Support For AMP Pages
  Nov 24, 2015 by Danny Sullivan
  Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.
• Marketing Analytics Firm Moz Adds A New Content Tool
  Nov 24, 2015 by Barry Levine
  The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.
• SEO For Featured Snippets Leads To Big Gains
  Nov 24, 2015 by Ben Goodsell
  Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
• Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data
  Nov 24, 2015 by Greg Sterling
  Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss who’s going to show up (or not show up) in stores this Black Friday weekend.
• Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
  Nov 24, 2015 by Greg Finn
  With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.
• Social Media And The Data Management Platform
  Nov 23, 2015 by Digital Marketing Depot
  This white paper from Oracle provides marketers with background knowledge, practical use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix. Visit Digital Marketing Depot to download your copy.
• Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional
  Nov 24, 2015 by Greg Sterling
  Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local […]
  
• Google Says AMP Will Come To Google Search “Early Next Year”
  Nov 24, 2015 by Danny Sullivan
  Still in testing, AMP pages are set to see their public debut in Google search in early 2016.
  
• Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”
  Nov 24, 2015 by Amy Gesenhues
  Searching the film’s memorable first lines on Chrome will deliver results that mimic the opening scene of the original Star Wars.
  

From Around The Web:

• Verisign gets patent for evaluating typeability of domain names, domainnamewire.com
• The ultimate ecommerce CRO & UX case study, econsultancy.com
• The 2015 Q3 AppNexus Platform Index, blog.appnexus.com
• 5 stages of maturity in marketing technology categories, chiefmartec.com
• Breathe New Life Into Your Collaboration Tools, www.cmswire.com