What to consider when taking your business online using SEO, PPC and Social Media: Marketing Day: XOJET CMO Interview, Pinterest Price Drop Notifications & More

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Startup Mabaya Lands $2.25 Million To Expand Its “Digital Shelf Space” Platform Into U.S.
Dec 17, 2015 by Barry Levine
The Tel Aviv-based firm currently supports several large retailers in Europe and elsewhere with its pay-for-product-placement technology.
A CMO’s View: Luxury Brand Marketing Is About Authenticity, Says XOJET CMO
Dec 17, 2015 by Amy Gesenhues
Shari Jones, CMO for the private jet charter company, shares her insights on creating digital marketing strategies for a luxury brand.
MarketingLand Publisher Seeks E-Commerce/Marketing Leader
Dec 17, 2015 by Marketing Land
VP of E-Commerce & Marketing will be responsible for growing ticket sales for Third Door Media’s marketing conference series.
Final Chance To Save On SMX West. Register Today!
Dec 17, 2015 by Marketing Land
Join us for sister site Search Engine Land’s SMX West, the only conference dedicated to SEO and SEM. Our lowest rates expire on Saturday, so sign up today and get: Three days of innovative sessions, keynotes and clinics — more than 60 of them in all — presented by expert marketers.
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
Dec 17, 2015 by Adam Dorfman
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
Dec 17, 2015 by Josh Dreller
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label.
Pinterest Brings Price Drop Notifications To Buyable Pins
Dec 17, 2015 by Martin Beck
Notifications will now come via app and email for price drops on Buyable Pins.
Nielsen: Top Apps Of 2015 Dominated By Facebook, Google & Apple
Dec 17, 2015 by Greg Sterling
Nielsen has released a look at the top smartphone apps of 2015. Amazingly the top ten reflects the properties of just three companies: Facebook, Google and Apple. Nielsen also said that smartphone penetration grew to 80 percent in the US at the end of the third quarter.
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Dec 17, 2015 by Stoney deGeyter
Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that?
Buffer Expands Beyond Social Management Into Customer Service With Acquisition Of Respond.ly
Dec 17, 2015 by Barry Levine
The two brands and dashboards will remain separate but connected, as Buffer seeks to add social responsiveness to its publishing capabilities.
Google: Demographics Not As Good As Intent (Search) For Mobile Targeting
Dec 17, 2015 by Greg Sterling
Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. But without mentioning Facebook by name, Google argues in a new “Think with Google” post that “consumer intent is more powerful than demographics” as a targeting methodology, especially in mobile.
Facebook Opens Live Streaming Video To Brands With Verified Pages
Dec 17, 2015 by Martin Beck
The social network moves closer to being a full-fledged Periscope competitor.
TrueView To The Rescue: Homer Simpson’s “Mr. Plow” Business Is Saved In New Ad For YouTube
Dec 17, 2015 by Ginny Marvin
YouTube also says the number of SMB advertisers on the platform has doubled in the past two years.
Mobile Commerce: 5 Ways Your Company Can Improve
Dec 17, 2015 by Aaron Strout
Are you making it easy enough for your customers to shop using their mobile devices? Columnist Aaron Strout offers some ways to boost consumers’ mobile experience.
Smashing Old Silos: The Necessary Integration Of Search, Social And Content
Dec 17, 2015 by Maggie Malek
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers.
5 Predictions For Mobile SEO In 2016
Dec 17, 2015 by Bryson Meunier
As mobile search continues to evolve, columnist Bryson Meunier lays out what you should expect in the coming year to stay a step ahead of the competition.
Seismic Now Allows Marketers To Better See How Sales Uses Their Content
Dec 17, 2015 by Barry Levine
The addition of a new Marketing Suite to its sales enablement platform provides marketers with approval workflows and effectiveness tracking.
Social Media Agency Case Study, PR Psychographics Earn WSJ Article
Dec 17, 2015 by Sponsored Content: aimClear
Drive great KPIs, including social signals, links, interviews, quote requests and other earned media.
Lithium Gives Its Community Owners A Holiday Present They Need: Stats
Dec 16, 2015 by Barry Levine
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.
Buyer’s Guide: SEO Software Platforms
Dec 16, 2015 by Digital Marketing Depot
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.