What to consider when taking your business online using SEO, PPC and Social Media: MarTech Today: Google’s RankBrain

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Wednesday, 28 October 2015

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages
Oct 27, 2015 by Greg Finn
The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day.
UGC Platform Chute Can Now See
Oct 27, 2015 by Barry Levine
New machine vision allows brands to find logos, objects or scenes in user-generated imagery, for deployment to social accounts and conversations.
Amazon Echo Gets Smarter With Local Business Listings From Yelp
Oct 27, 2015 by Matt McGee
Give Echo an address, and it’ll let you know what local businesses are nearby — plus their addresses, phone numbers, hours of operation and more.
Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Oct 27, 2015 by Barry Levine
Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if encouraged.
FAQ: All About The New Google RankBrain Algorithm
Oct 27, 2015 by Danny Sullivan
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.