Hangover Stations, Little Red Riding Hood and Tinder

Well it’s our last campaign review of the year, and as we prepare for Christmas there have been some stand-out stunts this week that have really grabbed our attention.

J2O plays Little Red Riding Hood with bus stop commuters

Soft juice brand J2O has created an interactive London billboard, where commuters are stalked by a wolf. All appears normal when someone approaches the billboard, but when the victim turns their back the wolf creeps forward. The stunt finishes with the wolf attempting to break out of its digital cage to catch its victim.

The bus stop billboard has artwork of a black forest all in aid of the launch of their new product offering, Midnight Editions. This is a range that includes fruit juice flavours, spices and chocolate. We really liked this interactive stunt – I’m sure you’re all aware that we are huge fans of a billboard on this blog!

Star Wars takes over

Various landmarks across London were taken over by Disney to mark the premiere of the new Star Wars film, The Force Awakens. They hired out Trafalgar Square and turned Nelson’s Column neon blue to resemble a lightsaber to mark the film’s release.

The London landmark was transformed as stars of the movie followed a group of Stormtroopers and Darth Vader down the red carpet during Wednesday night’s European premiere at Leicester Square. London wasn’t the only destination to get into the spirit: the Spire in Dublin, a 120-metre-tall structure in Ireland’s capital, was also converted into a lightsabre – a decision taken by Dublin City Council.

Tesco stores host ‘hangover help’ stations

UK retailer Tesco opened ‘hangover help’ stalls in three of its London stores this week, as it was expected to be the country’s busiest week for office Christmas parties.

The pop-ups, located at Canary Wharf, Bishopsgate and Monument Metro stores, opened at 6:30am to provide customers with smoothies and juices. Recipe cards for hearty breakfast dishes were also handed out to customers at the three stores.

Tinder partners with NHS to raise organ donation awareness

Over the next two weeks, Tinder is partnering with NHS Blood and Transplant to encourage its users to sign up for the Organ Donor Register, promoting awareness in users aged 18-35.

A variety of celebrities have endorsed the campaign including reality TV’s Jamie Laing and soap actress Gemma Oaten. Users who swipe right with the celebrities’ profiles will match and receive a message that says “if only it was that easy for those in need of a life-saving organ to find a match”.

CARE Norway #DearDaddy

The Norwegian charity organisation CARE created a five-minute video which follows young women from birth to adulthood. It uses a powerful narrative to illustrate the various forms of sexual assault, domestic violence and everyday sexism so many women experience throughout their lives.

This is a great viral video to relay some key messages from the charity in a powerful way that makes the user sit back and listen.

Source: Branded

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