What to consider when taking your business online using SEO, PPC and Social Media: Marketing Day: An E-Commerce Benchmark Report, Paid Search In 2015 & Adobe’s New Graphics Tool

Tuesday, 22 December 2015

Marketing Day: An E-Commerce Benchmark Report, Paid Search In 2015 & Adobe’s New Graphics Tool

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Search Executive Tamar Yehoshua Joins RetailMeNot Board, Raising Eyebrows
Dec 22, 2015 by Greg Sterling
Deals aggregation site RetailMeNot (RMN) appointed Google search executive Tamar Yehoshua to its board of directors. Some have suggested this is a conflict of interest, given RMN’s dependence on Google SEO for traffic.
State Of E-Commerce Benchmark Report
Dec 22, 2015 by Digital Marketing Depot
Yotpo’s e-commerce benchmark report features the most recent and relevant data from more than 65 million orders across more than 120,000 e-commerce stores.
The Importance Of SEO In Omni-Channel Marketing: Part 1
Dec 22, 2015 by Trond Lyngbø
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.
Using Search Data To Explain Media Impact
Dec 22, 2015 by Andrew Ruegger
Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.
The Search Is Over: Marketing Land’s Top 10 Search Marketing Columns Of 2015
Dec 22, 2015 by Jessica Thompson
From Google algorithm changes to reputation management nightmares, this has been an eventful year in search. Take a look at the columns that resonated most with search marketers in 2015.
Paid Search 2015: Many Changes That Will Have An Impact In 2016
Dec 22, 2015 by Ginny Marvin
Google, Bing and Yahoo kept search marketers on their toes in 2015 with new deals and numerous changes and updates throughout the year.
A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns
Dec 22, 2015 by Desiree Everts DeNunzio
What’s the secret behind some of the most successful marketing strategies? Here’s a look at what some CMOs and marketing leaders learned over the past year.
Please Don’t! 5 Content Marketing Don’ts For 2016
Dec 22, 2015 by Rebecca Lieb
It’s easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year.
Don’t Just Sell: How To Make Customers Buy
Dec 22, 2015 by Steve Olenski
How do you know if a prospect has any intention of buying? Columnist Steve Olenski discusses why you need to know the difference between simply selling to someone and making that person buy.
Adobe Launches Adobe Post To Help You Build Better Social Graphics
Dec 22, 2015 by Martin Beck
Free iPhone app gives anyone the ability to create professional looking social graphics.
New Report: It’s More Important To Detect Humans Than Bots
Dec 21, 2015 by Barry Levine
The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans.
Facebook Is Testing Ability To Search Within Page Posts
Dec 21, 2015 by Martin Beck
Pilot program is for a small group of US English desktop and mobile users.