Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Google: Next Penguin Update Should Happen By End Of 2015
Oct 29, 2015 by Barry Schwartz
Google’s new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. - SEMPO Releases State Of The Industry Report 2015
Oct 29, 2015 by Ginny Marvin
The industry report provides insights on how agencies and marketers are managing their digital activities across multiple channels. - Unmetric Unveils Prediction Engine For Social Posts
Oct 29, 2015 by Barry Levine
Social intelligence platform inspired by Asimov’s “psychohistory” attempts to forecast engagement level of text-based posts. - Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers
Oct 29, 2015 by Barry Levine
Taggalo wants to go beyond what RetailNext, Quividi and others are doing to put brick-and-mortar store visitors inside analytics. - Visualizing SEO: Why Visualizing SEO Data Matters
Oct 29, 2015 by Janet Driscoll Miller
Columnist Janet Driscoll Miller discusses the importance of data visualization and shows some of her favorite tools for the job. - How RankBrain Changes Entity Search
Oct 29, 2015 by Kristine Schachinger
Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. - Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
Oct 29, 2015 by Barry Schwartz
After warning webmasters in early 2014 about sneaky mobile redirects, Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. - Enterprise Call Analytics Platforms — New Marketing Intelligence Report
Oct 28, 2015 by Digital Marketing Depot
Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms.
From Around The Web:
- Still fuming over HTTPS mishap, Google makes Symantec an offer it can’t refuse, Ars Technica
- Another UDRP FAIL! As Panel Refuses to Transfer a Domain Used for Phishing, www.thedomains.com
- Analysing Amazon’s palliative approach to fake reviews, econsultancy.com
- Tictail’s In-App Messaging To Bring Real Customer Service To Online Shopping, www.fastcompany.com
- Act-On announces new CEO, press.act-on.com
- The Story Behind Opentopic’s Collaboration with IBM Watson, medium.com
- 5 Tips for Smoother Marketing Tech Implementations, http://ift.tt/1aYQaXU
- Breaking Free of the Ad Tech Echo Chamber, adexchanger.com
- Marketing Automation: Do You Need It?, pushingsocial.com
- Predictive Marketing Will Be Key Piece of Technology Stack, www.emarketer.com
- Venture capital gives ad tech the cold shoulder, digiday.com
