We’re not even out of 2015 yet, but Super Bowl 50 ad campaign announcements have already started with nearly two months to go before next year’s big game.
So far, three advertisers – Colgate, Butterfinger and Wix.com – have announced their 2016 Super Bowl advertising plans. This will be Colgate’s first appearance in the Super Bowl, and the second appearance for both Butterfinger and Wix.com.
Here’s a rundown of what to expect from each of the brands.
Colgate’s #EveryDropCounts Campaign
As a first-time Super Bowl advertiser, Colgate is playing the humanitarian role with a 30-second spot titled “Save Water.”
The brand says its ad will air at the two-minute warning during the second half of the game, encouraging viewers to turn of water faucets while brushing their teeth.
“On average, Americans who leave the water running while they’re brushing their teeth waste at least four-gallons of water,” reads Colgate’s news release announcing its Super Bowl advertising plans, adding that the brand’s campaign will include the hashtag #EveryDropCounts.
Butterfinger Sky Dives into Its #BolderThanBold Campaign
Butterfinger didn’t waste any time “diving” right into its Super Bowl 50 advertising plans, announcing its #BolderThanBold campaign from 12,000 feet in the air with professional sky-diver Carson Schram.
“This year, the brand will use its spot to launch a new brand message, Bolder Than Bold, inspired by the inherent boldness of its crispety, crunchety, unapologetically in-your-face candy bar,” says the company. Its 30-second spot will air during the third quarter of next year’s Super Bowl game.
Here’s the video footage of Butterfinger’s #BolderThanBold campaign announcement with Schram jumping from a plane as he eats a Butterfinger candy bar:
Butterfinger is the only Nestlé brand to ever run a Super Bowl ad. Its first appearance was during the 2014 Super Bowl with its “Butterfinger Cups” spot.
Wix.com Returns with Help from DreamWorks Animation
After its first Super Bowl appearance this year, Wix.com is returning to Super Bowl 50 with a 30-second spot produced by DreamWorks Animation, the same studio behind major films like “Madagascar,” “The Croods,” and “Shrek.”
“Deciding to come back was a no-brainer, but for the creative direction we wanted to take a fresh approach,” says Wix.com CMO Omer Shai, “Pairing with DreamWorks Animation allows us to do just that while getting our message across.”
Wix.com didn’t share any details on the creative, but did say it will be launching a cross-platform Super Bowl campaign with, “…made-for-web content, spots for exclusive online distribution and social media activations.”
Last year, Wix.com’s #ItsThatEasy included a number of former NFL stars in several different video ads and teasers. The official ad launched days before the game, featuring Brett Favre.
Wix.com Official 2015 Super Bowl Ad
Marketing Land will continue to follow all things Super Bowl as we get closer to game day, with extensive coverage of Super Bowl 50 advertisers and their campaigns.
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