What to consider when taking your business online using SEO, PPC and Social Media: MarTech Today: Facebook Live Streaming, Google’s Mobile SERP & Free BeyondCore

Friday, 4 December 2015

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Facebook Starts Testing Live Video Streaming For The Masses
Dec 3, 2015 by Martin Beck
Edging closer to Periscope, social network gives a small number of US iPhone users ability to live stream. Still no access for business Pages.
Google’s Year Of Change Hits Mobile Retail
Dec 3, 2015 by Jonathan Hunt
How have recent changes in Google’s mobile SERP display impacted traffic, and what can you do about it? Contributor Jonathan Hunt lays it out.
Four Tools To Break You Out Of The Keyword Research Box
Dec 3, 2015 by Paul Shapiro
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Super-Smart Business Intelligence Engine BeyondCore Partners With Microsoft To Offer a Free Version
Dec 3, 2015 by Barry Levine
The data analytics software is so smart, it decides which questions to ask and which results are most important.
Content Discovery Platform Taboola Advances Its Global Plans By Announcing It Is Now The Largest
Dec 3, 2015 by Barry Levine
The New York City-based company, busily moving into other markets and acquiring new tech, now has more desktop users than ShareThis or Outbrain.
Google: New Penguin Algorithm Update Not Happening Until Next Year
Dec 3, 2015 by Barry Schwartz
Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.