What to consider when taking your business online using SEO, PPC and Social Media: Marketing Day: 2015’s Most Shared Brands, AdWords Data Points & Pinterest Narrows Ad Focus

Tuesday, 15 December 2015

Marketing Day: 2015’s Most Shared Brands, AdWords Data Points & Pinterest Narrows Ad Focus

marketing-day-header-v2-mday

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Dec 15, 2015 by Purna Virji
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for advertisers.
The 7 Characteristics That Can Make A Link “Bad” For SEO
Dec 15, 2015 by Jayson DeMers
Wondering about the basics of what makes for a bad link target? Contributor Jayson DeMers has you covered.
Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment
Dec 15, 2015 by Digital Marketing Depot
Most online retailers experience a high rate of cart abandonment and are searching for effective strategies to bring shoppers back without annoying them. For this paper from Bronto Software, more than 1,000 online shoppers were surveyed about their awareness of shopping cart technology, expectations for marketing when they abandon a cart and more.
Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android To No. 1
Dec 15, 2015 by Amy Gesenhues
With more than 6.5 million video shares, Android was the big winner on Unruly’s list of most shared brands in 2015.
The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
Dec 15, 2015 by Susan Waldes
Columnist Susan Waldes dives into the new Report Editor in AdWords and explores the new data points available to AdWords advertisers.
The Only Way To Be Successful At SEO: Take A Holistic Approach
Dec 15, 2015 by Tony Edward
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool
Dec 15, 2015 by Barry Levine
Called Impress.ly, the new mobile-focused and cloud-based offering boosts the web hosting firm’s portfolio of marketing services for small businesses.
The Intersection Of Search, Social & Content Marketing In 2016
Dec 15, 2015 by Jim Yu
Columnist Jim Yu explains why successful content marketing will depend on using the right metrics to understand your target audience and developing content that resonates with them.
AOL And Dailymotion Extend Programmatic Partnership
Dec 15, 2015 by Ginny Marvin
The expanded deal gives ONE by AOL advertisers direct access to all Dailymotion Exchange inventory and targeting capabilities.
How The Cookies Crumble In A Mobile-First World
Dec 15, 2015 by Mike Sands
Columnist Mike Sands believes if marketers want to get ahead in today’s mobile, hyperconnected world, they need to move past outdated technologies like cookies and tags.
Pinterest Narrows Ad Focus & Support To Its Two Core Categories
Dec 15, 2015 by Greg Finn
If you aren’t in the retail or consumer goods space, you’re now in the self-serve space on Pinterest.
When Tragic News Strikes, Should Brands Adjust Their Social Media?
Dec 15, 2015 by Patrick Armitage
How should your content team react — or not react — on social media after a tragedy? Columnist Patrick Armitage shares some insights from BlogMutt CEO Scott Yates.
Help Wanted: We’re Hiring A Social Media Reporter
Dec 15, 2015 by Matt McGee
Applications are now being accepted for a full-time position on our editorial team!
Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform
Dec 14, 2015 by Barry Levine
Moving beyond its former life in comparison shopping, Connexity is on a buying and integration spree to become a data-driven marketing engine.