See how marketers can harness the power of data analytics to deliver measurable, value-added results. This guide from Arke Univerity: describes the four Vs of Big Data and their role in data analytics; identifies internal sources of data and associated platforms and systems; and explain how marketers use descriptive, diagnostic, predictive, and prescriptive data.
Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual marketers and technologists or full teams.
Click here to download this free guide and see if ArkeU would be helpful for you and your organization.
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