MarTech Today: Zeta Buys eBay Enterprise Division, IAB’s Ad Ops Conference & Livefyre’s New UGC Platform

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division
  Nov 3, 2015 by Barry Levine
  Co-founded by ex-Apple CEO John Sculley, Zeta is fueling its growth as a data-driven marketing platform with $125 million raised last summer.
• At IAB’s Ad Ops Conference, Ad Blocking and Header Bidding Rule
  Nov 3, 2015 by Barry Levine
  Viewability and HTML5 take a back seat to the threat of web users negating display ads and the option of publishers going around Google.
• Live Blog: Machine Learning Day At Google
  Nov 3, 2015 by Danny Sullivan
  To help educate the press — and by extension the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View.
• Pinterest Is Rolling Out Buyable Pins For Android Users
  Nov 3, 2015 by Martin Beck
  Pinterest extends access to e-commerce feature beyond iOS devices and launches The Pinterest Shop, a curated section of things to buy.
• YouTube Opens Up To Third-Party Viewability Verification
  Nov 3, 2015 by Ginny Marvin
  In light of industry pressure, YouTube will allow outside vendors to start reporting ad viewability in early 2016.
• Livefyre Lights Up Its Rebuilt UGC Platform Today
  Nov 3, 2015 by Barry Levine
  Company integrates all of its tools into a new Engagement Cloud while adding such features as image saving, stream filtering and codeless app modification.
• Google’s App Interstitial Giant Ad Penalty Is Now Live
  Nov 3, 2015 by Barry Schwartz
  Yesterday, Google released an update to their mobile-friendly algorithm, penalizing sites using giant app install interstitial ads.
  

From Around The Web:

• 7 Tools to Level Up Your Content Promotion Game, vwo.com
• How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy, www.toprankblog.com
• Restaurant Group Takes a Data-Driven Approach to Email Marketing, streetfightmag.com
• AppNexus Announces Launch of Viewable Marketplace, www.prnewswire.com
• Boomtrain and Marketo partner, PR Newswire
• eXelate Expands Its Mobile User Dataset, www.nielsen.com
• Hearsay Social Delivers Predictive Omnichannel Suite, www.marketwired.com
• Integral Ad Science Introduces Pub Expert, www.marketwired.com
• As Ad Tech And Mar Tech Converge, MediaMath CEO Joe Zawadzki Prefers Partnerships Over Acquisitions, adexchanger.com
• iOS App Testing is Easier Than Ever, www.usertesting.com
• Facebook Testing New “Open in App” For Facebook Pages, www.thesempost.com
• Facebook Updates Progress on Artificial Intelligence, www.adweek.com
• Inside Facebook’s MemNets And The Drive To Bring Advanced AI To Everyday Tasks, www.fastcompany.com