What to consider when taking your business online using SEO, PPC and Social Media: MarTech Today: Google’s “Live Blog,” Act-On’s Verticals & An AdWords Script

Friday, 20 November 2015

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

Google Launches New “Live Blog” Carousel
Nov 18, 2015 by Amy Gesenhues
Publishers can now markup content with live blog schema so that it will be displayed via Google’s newest carousel.
New Mobile Reports From MobileFuse And 7Park Data Reveal Hidden Data
Nov 19, 2015 by Barry Levine
The two New York City-based companies are separately releasing today new ways of looking at their user data.
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
Nov 19, 2015 by Barry Levine
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail verticals.
Buyer’s Guide — Local Marketing Automation Tools
Nov 19, 2015 by Digital Marketing Depot
Locally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of […]
Keep Your Accounts Clutter-Free With This AdWords Script
Nov 19, 2015 by Russell Savage
Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords.
Google Search App For iOS Gets New Voice Search Look & Improved Google Now Cards
Nov 18, 2015 by Barry Schwartz
Check out version 10.0 of the Google Search App for iOS.