MarTech Today: Salesforce’s New Predictiveness, Google’s App Streaming & Lucid’s “Proof” For Ads

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Salesforce Adds New Predictive Powers To Its Marketing Cloud
  Nov 18, 2015 by Barry Levine
  Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change the future.
• Google App Streaming: A Big Move In Building “The Web Of Apps”
  Nov 18, 2015 by Danny Sullivan
  A world where you can search through and move between apps as easily as with the web? Google’s new app streaming service may usher this in.
• Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO
  Nov 18, 2015 by Chris Liversidge
  Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.
• How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016
  Nov 18, 2015 by Erin Everhart
  The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.
• Learn Successful Tactics For SEO, SEM, Mobile & More – Check Out The SMX West Agenda!
  Nov 18, 2015 by Marketing Land
  Mark your calendars — Search Engine Land’s SMX West returns to San Jose in March! Attend SMX West to learn performance-boosting tactics that will fire up your campaigns.
• Market Research Platform Lucid Launches “Proof” To Test Ads’ Effectiveness
  Nov 18, 2015 by Barry Levine
  Employing its 50+ million respondent database, New Orleans-based company offers real-time verification that ads reach their intended audiences.
• Urban Airship Enables Real-Time Mobile Data Insights For Marketers
  Nov 18, 2015 by Greg Sterling
  “Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help marketers do. In September of this year, the Portland, Oregon-based company introduced what it called Urban Airship Connect.
• Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
  Nov 17, 2015 by Cindy Krum
  In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.
• Google Expands App Indexing To Find & Stream App-Only Content
  Nov 18, 2015 by Barry Schwartz
  Google is now experimenting with nine Android apps to surface their app only content in the mobile search results. This is a huge step for apps and Google search.
• Google Search Console Search Analytics Data Delayed But Google Is Working On A Fix
  Nov 18, 2015 by Barry Schwartz
  No need to panic — the Google Search Console data is not just outdated for you, it is a bug Google is working to fix.
• Yandex, The Popular Russian Search Engine, Begins Crawling JavaScript & CSS
  Nov 18, 2015 by Barry Schwartz
  Yandex warns webmasters to not block their JavaScript and CSS files because they are starting to crawl those resources for indexing.

From Around The Web:

• 4 Reasons to Supercharge Your Email Campaigns with APIs, blog.movableink.com
• IDI to Acquire Fluent, www.businesswire.com
• Pixability Expands Leadership Team with Google Veteran Norman Rohr, www.pixability.com
• Mobile Programmatic Trends Report, www.Twitter.com
• Instagram Shuts Down Third-Party Apps Feed API for a More Consistent User Experience, http://ift.tt/1x0LQgA
• Wait, Did Facebook Just Build A Kickstarter Competitor?, techcrunch.com
• Buffering wheel, stand aside: Introducing YouTube offline in Nigeria, Kenya, Ghana and South Africa, google-africa.blogspot.com
• Vine adds native audio remixing to help memes spread, www.theverge.com