MarTech Today: Bombora’s B2B Intent, Notablist Pro & Google Natural Language Search

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe
  Nov 16, 2015 by Barry Levine
  Available through Adobe’s newly launched Audience Marketplace, the info gives marketers another way to target business users by interests.
• [Reminder] Live Webcast: Why Agencies Need Marketing Automation
  Nov 16, 2015 by Digital Marketing Depot
  It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost-effective and efficient conversion.
• YouTube Shopping Ad Formats Now Available To All AdWords Advertisers
  Nov 16, 2015 by Ginny Marvin
  Retailers can extend Shopping Campaigns to their own and other videos on YouTube.
• Can You Now Trust Google To Crawl Ajax Sites?
  Nov 16, 2015 by Mark Munroe
  On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.
• Email Marketing Search Engine Notablist Launches Pro Edition With Real-Time Alerts & Dashboard
  Nov 16, 2015 by Amy Gesenhues
  Notablist founder Michael Johnston says launching the Pro version before Black Friday was a top priority for the team.
• Why Marketers Should Push For Machine Learning-Based Fraud Detection
  Nov 13, 2015 by Barry Levine
  The key reason, says the CEO of machine learning anti-fraud firm Sift Science, is because fewer delays for users means more sign-ups and sales.
• Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries
  Nov 16, 2015 by Barry Schwartz
  It’s been a year since we have seen coverage of a new Google Search Quality Rater’s Guide. Here is what is new.
  
• Google’s Natural Language Search Gets Smarter
  Nov 16, 2015 by Barry Schwartz
  Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
  
• Image Extensions Get Another Go In Bing Ads, Now Out Of Beta
  Nov 16, 2015 by Ginny Marvin
  Image extensions are now available in all Bing Ads markets.
  
• Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
  Nov 16, 2015 by Cindy Krum
  In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.
  

From Around The Web:

• Data analysts vs. data scientists: What’s the difference?, econsultancy.com
• Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo, http://ift.tt/eT4bfF
• 3 Reasons Why It is Time for Marketing and Advertising Technologies to Join Forces, http://ift.tt/1x0LQgA
• Merge VR Goggles Bring VR Experiences to iOS, Android, www.adweek.com
• 9 Social Media Tools Recommended by Marketing Pros, http://ift.tt/eZnnjC
• Predicting Video Viewability Is The Next Step To Transacting On It, adexchanger.com