MarTech Today: Fluent + IDI, Google’s Star Trek Pin & Databox’s Uber-App

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse
  Nov 20, 2015 by Barry Levine
  Announced earlier this week, the combined company intends to build advanced profiles on more than 100 million customers.
• Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game
  Nov 23, 2015 by Barry Levine
  Working with game developer Dark Rift, the PC/phone maker adds community-influenced game-making to the techniques for recreating its brand.
• Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin
  Nov 23, 2015 by Greg Sterling
  Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the functioning and capabilities of the “Star Trek computer.”
• Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization
  Nov 23, 2015 by Ginny Marvin
  The search and native ad marketplace has also expanded its partner network.
• Google Launches Compare For Mortgages In The US
  Nov 23, 2015 by Ginny Marvin
  The latest lead generation Compare product joins auto insurance and credit cards.
• Google Customer Match From The Email Marketer’s Point Of View
  Nov 23, 2015 by Jose Cebrian
  Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential challenges.
• Databox Launches Free App To Watch Over Your Marketing Platforms
  Nov 20, 2015 by Barry Levine
  The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached.
• Google To Penalize Sites Using Deceptive Mobile Traffic Networks
  Nov 23, 2015 by Barry Schwartz
  Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks.
  
• Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
  Nov 23, 2015 by Barry Schwartz
  Yandex, the largest search engine in Russia, now notifies webmasters when they violate their own Webmaster Guidelines.
  

From Around The Web:

• 3 Change Management Tips for Adopting New Marketing Technology, http://ift.tt/1x0LQgA
• CMOs, CTOs Disagree About Collaboration In Online Strategies, adage.com
• Marketing data technology: making sense of the puzzle, chiefmartec.com
• Google unveils Android Studio 2.0 with Instant Run, faster Android emulator, venturebeat.com
• Facebook Reveals The Secrets Behind “M,” Its Artificial Intelligence Bot, www.buzzfeed.com
• New YouTube Translation Tools Boost International Video Marketing, www.reelseo.com