According to an unconfirmed report Microsoft is buying mobile ad network/platform InMobi. Based in Bangalore India, the company says that its network touches more than a billion users per month.
Google and Yahoo were reportedly also in talks with the company but were not able to come to terms. Google in particular was reportedly in serious discussions with the company, with a rumored acquisition price of $2 billion. InMobi has a global footprint.
If true the acquisition would quickly make Microsoft a much larger player in mobile advertising. Without much penetration of its Windows Phone operating system and limited used of Bing in mobile the company has fallen behind Facebook, Google and Yahoo in the race for mobile ad revenues. This could potentially change all that quickly for Redmond.
I reached out to Microsoft for confirmation that the deal is real and will update this post if I hear back.
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