MarTech Today: Adobe’s Marketplace, Demandbase’s WhoToo & comScore Supports AMP

Here’s our daily recap of what happened in marketing technology today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Adobe Becomes A Second-Party Data Matchmaker With The Release Of Its Audience Marketplace
  Nov 10, 2015 by Barry Levine
  Part of the company’s Marketing Cloud, the Marketplace is focused on helping publishers find partners for their first-party customer data.
• Instagram Introduces Partner Program To Help Businesses Market Better On Instagram
  Nov 10, 2015 by Martin Beck
  Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing.
• Customer Engagement Provider TouchCommerce Enters Social With A “Let’s Step Over Here” Feature
  Nov 10, 2015 by Barry Levine
  The feature brings a complaining customer or would-be customer on social media directly to a live chat window.
• Demandbase Integrates Its WhoToo Acquisition So Marketers Can Target Departments Inside Companies
  Nov 10, 2015 by Barry Levine
  The WhoToo data is the key new feature in Demandbase’s newly announced B2B Data Cloud.
• comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages
  Nov 9, 2015 by Danny Sullivan
  Rating service wants to ensure fast-loading AMP pages are credited properly to publishers.
• Offline Search & Turn-By-Turn Navigation Come To Google Mobile Maps
  Nov 10, 2015 by Greg Sterling
  Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and turn-by-turn navigation will be available offline. Today, it’s starting to roll out this capability to Android users and later to iOS. Users will be able to search Maps offline and get directions with a weak or non-existent connection: You […]
  
• Get To Know Your Users With Audience Insights From AdWords
  Nov 10, 2015 by Laura Collins
  What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones.
  
• New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
  Nov 10, 2015 by Barry Schwartz
  Google added a new feature to the blocked resources report in the fetch and render tool within the Google Search Console.
  
• Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
  Nov 9, 2015 by Greg Sterling
  Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]
  

From Around The Web:

• Advanced Guide to e-Commerce Checkout Process Optimization, ignitevisibility.com
• Xaxis Brings Programmatic to Political Advertising with Xaxis Politics, www.businesswire.com
• Flashtalking Adds Chief Technology Officer, www.marketwired.com
• Yieldbot ‘Serves Up’ Pubfood Open Source Header Bidding Framework for Publishers, www.prnewswire.com
• Dealmakers: Growth Hacking with Automation Technology, streetfightmag.com
• Smoother <video> in Chrome, youtube-eng.blogspot.com