What to consider when taking your business online using SEO, PPC and Social Media: Marketing Day: Facebook’s Sharing Problem, Google On Machine Learning & More

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Does Facebook Have A Sharing Problem?
Nov 4, 2015 by Martin Beck
Global Web Index survey shows a steep year-over-year drop in people’s sharing activity on Facebook. The social network denies the trend but has been making more efforts to prompt conversation.
Vanity Fair Napkins Urges Families To #TakeBackTheTable With Social Effort
Nov 4, 2015 by Pamela Parker
The Georgia-Pacific brand, with help from Deutsch, is behind a social and sponsored content campaign aimed at bringing families back to the dinner table.
AdPushup Launches A/B Testing Solution For Google AdSense Publishers
Nov 4, 2015 by Ginny Marvin
The new tool optimizes ad layouts to increase publisher ad revenue.
How Machine Learning Works, As Explained By Google
Nov 4, 2015 by Danny Sullivan
Confused about how machines teach themselves? Here’s an overview on machine learning to help.
Startup CabinetM Unveils Its Directory of Marketing Tools
Nov 4, 2015 by Barry Levine
Platform provides more than 3,500 descriptions of software products for marketers, with the aim of turning those profiles over to the vendors.
Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed
Nov 4, 2015 by Digital Marketing Depot
It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost effective and efficient conversion.
Use This Stupid-Simple Secret Ingredient to Boost Social Engagement
Nov 4, 2015 by Larry Kim
Contributor Larry Kim shares a simple tip for how to get your followers more interested and invested in your social efforts.
Millennial Marketing: Getting Their Attention Through Intent
Nov 4, 2015 by Alex LePage
How do you capture the attention of the oh-so-coveted Millennial generation? Columnist Alex LePage says it’s all about using intent data to deliver customization and personalization.
Attend MarTech, Where Marketing, Technology & Management Converge. Registration Open!
Nov 4, 2015 by Marketing Land
Marketing technology has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams.
Scholastic’s Top Marketer Is Driven To “Open A World Of Possible” For Children Everywhere
Nov 4, 2015 by Amy Gesenhues
Get To Know: Dani Nadel, Chief Marketing Officer for Scholastic Reading Club and eCommerce
Engaging And Retaining Mobile Users: Why Data And Machine Learning Are Your Best Friends
Nov 4, 2015 by Josh Todd
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in mobile and machine learning.