SquareSpace Super Bowl
Squarespace is bringing Keegan-Michael Key and Jordan Peele of Comedy Central’s “Key and Peele” to Super Bowl 50 for its #RealTalk campaign.
The website development platform has released seven ads so far, but is holding its official Super Bowl spot for game day.
The campaign features Key and Peele portraying two aspiring sports commentators, and will include the comedians providing live commentary during the game that will be streamed on Squarespace’s website.
A three-time Super Bowl advertiser, Squarespace will air its official 30-second spot during the first half of the game, along with 30-second teaser ads that will run during the pre-game broadcast, and brand spots scheduled for after the game.
“Squarespace is the perfect platform for people to express their creativity,” said Keegan-Michael Key in a statement announcing the brand’s Super Bowl campaign, “Now that we’ve sold out, we’re just glad we did it with a brand like Squarespace.”
Here’s a playlist of the ads Squarespace has released so far:
Created by the agency Anomaly, Squarespace’s #RealTalk spots were directed by Jonathan Krisel – a writer and director who has worked on a number of comedy shows, including “Portlandia” and “Saturday Night Live.”
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