Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Telenor Acquires Tapad For $360 Million
Feb 1, 2016 by Ginny Marvin
The mobile carrier aims to bring Tapad’s cross-device expertise to emerging markets in Europe and Asia. - Marketing Land’s SocialPro Coming To Seattle This June; Registration Open
Feb 1, 2016 by Marketing Land
Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard core social media practitioners for cutting-edge paid, earned and owned tactics from leading brands and agencies. - Beta Rates Expire Next Week. Register For MarTech Today!
Feb 1, 2016 by Marketing Land
Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today! - Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys
Feb 1, 2016 by Matt McGee
Company reminds Page owners that asking for likes and clicks isn’t a good long-term visibility strategy. - Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
Feb 1, 2016 by David Booth
Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful results. - Martech Landscape: What Is An Ad Exchange?
Feb 1, 2016 by Ginny Marvin
How do ad exchanges work, and do they differ from ad networks or supply-side platforms? - Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps”
Feb 1, 2016 by Barry Levine
A user can now chain together an unlimited number of business applications to automatically conduct pre-defined steps. - MarketingZoom Launches Site For Buying And Selling Marketing
Jan 29, 2016 by Barry Levine
The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing opportunities. - Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch
Feb 1, 2016 by Barry Schwartz
Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling Curious” button on hard press. - 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Feb 1, 2016 by Wesley Young
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
From Around The Web:
- ComScore Completes $768M Merger With Rentrak In Bid For Cross-Screen Measurement, adexchanger.com
- 15 Tips to Help Keep Your Blog Secure from Threats, www.blogtyrant.com
- Take It To’s blogging platform helps creative professionals showcase and share their work, venturebeat.com
- Google Fiber may be looking to add phone services, http://ift.tt/g5lp9S
- Not all responsive designs are created equal, http://ift.tt/IQX13p
- What are the advantages of RTB for buying display advertising?, econsultancy.com
- Crawl Your Ecommerce Site with Python, Scrapy, http://ift.tt/MnPqf3
- Is Logistics About To Get Amazon’ed?, techcrunch.com
- Adtech isn’t in trouble — it’s just misunderstood, venturebeat.com
- Does Twitter Have What It Takes To Be An Ad Tech Contender?, adexchanger.com
- 15 alternatives to Facebook’s Parse, venturebeat.com
- Virtual Reality Is an Immersive Medium for Marketers, www.emarketer.com
No comments:
Post a Comment