Facebook’s app is installed on over 75% of smartphones in the US, according to the latest stats from media measurement firm comScore, which has released its December 2015 US smartphone figures.
Facebook continues to have the single most widely distributed app. Messenger has risen to number two. Google has six of the top 15, including apps 3 through 7. YouTube is the most widely distributed Google app according to comScore.
It’s important to point out however that these rankings don’t reflect actual usage and engagement.
For comparison, the following chart reflects app penetration or distribution in January 2015. Messenger moved up from fifth place and Twitter has declined to 15 from 11th position. And, of course, Pinterest is no longer in the top 15, but that happened months ago.
In terms of OS market share, the iPhone lost just under a point to Android since September. Microsoft’s Windows Phone share was flat. The question now is whether Microsoft will maintain that roughly 3 percent share or whether it will further decline.
Regardless, in prior signals and statements Microsoft has indicated its shift from emphasis from competing for hardware buyers toward developing apps for Android and iOS. This is evident in, among other moves, the company’s acquisition of iPhone and Android keyboard SwiftKey and the company’s update of Bing app for iOS and Android earlier today.
Smartphones are also now owned by 79.3 percent of those in the US, according to the company’s survey data. Expect the numbers to cross 80 percent by March or April.
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