What to consider when taking your business online using SEO, PPC and Social Media: MarTech Today: Google’s Search Head Leaves, Live 360-Degree Video & The EU-US Privacy Shield

Thursday 4 February 2016

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over?
Feb 3, 2016 by Danny Sullivan
After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines?
Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
Feb 3, 2016 by Barry Levine
A new report that Google’s YouTube is actively working toward tech in support of live-streaming 360-degree video gets two thumbs up and one down.
EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal
Feb 3, 2016 by Barry Schwartz
After months of not knowing the future of transatlantic data flows privacy, the European Commission announced the replacement for the Safe Harbor.
Choosing A Call Tracking Vendor
Feb 2, 2016 by Digital Marketing Depot
If you’ve ever typed “call tracking” into your search engine of choice, you’re probably already aware that there are several call tracking companies from which to choose. It’s great to have options, but it can make the process of picking the right company a little overwhelming.