Pokémon has earned the most online video views (and social mentions, too) of all the brands that have pre-released teasers or actual Super Bowl ads for this Sunday’s game. But Heinz, with its popular “Wiener Stampede” commercial, is trending hot this week.
The TV ad analytics company iSpot.tv is tracking the online performance of the dozens of Super Bowl commercials that brands have already released or teased online.
Through February 2nd, the most popular overall online video is Pokémon’s extended version of its 20th anniversary commercial. iSpot.tv says that video has been seen more than 11.4 million times, and also earned more than 305,000 social mentions — tops in both categories among Super Bowl advertisers.
The Pokémon teaser is a longer version — 1:11 to be exact — of the 30-second commercial that the company plans to air on Sunday. That video was released online more than a week ago, giving it a head start over the more recently released Super Bowl videos.
The hot video this week, iSpot.tv says, comes from Heinz. Just in the past three days, its “Wiener Stampede” extended video has earned more than two million views and 85,000+ social mentions. That accounts for more than 25 percent “digital share of voice” among all pre-released videos over the past three days.
Overall, iSpot.tv says these pre-released Super Bowl ads and teasers have been viewed online almost 150 million times, with Facebook and YouTube splitting views almost evenly. See our story, Facebook Surpasses YouTube, Barely, In Super Bowl Commercial Video Views [Report] , for more on that.
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