What to consider when taking your business online using SEO, PPC and Social Media: Marketing Day: Local Link Building Tips, SMB Marketing Survey & Google Earnings

Tuesday 2 February 2016

Marketing Day: Local Link Building Tips, SMB Marketing Survey & Google Earnings

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites
Feb 2, 2016 by Ginny Marvin
Amazon drew in more than one-third of all visits to leading retail sites in December, according to Hitwise.
Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds
Feb 2, 2016 by Amy Gesenhues
The two 30-second ads highlight safety features of the carmaker’s new 2017 Elantra model.
WordPress Releases 4.4.2 To Fix Two Security Issues
Feb 2, 2016 by Matt McGee
Latest version of popular content management system also fixes 17 bugs.
10 Local Link Building Tips For 2016
Feb 2, 2016 by Greg Gifford
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Feb 2, 2016 by Wesley Young
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Skimlinks Makes Its User-Intent Data Available To DMP Lotame
Feb 2, 2016 by Barry Levine
The first-party publisher data from affiliate network Skimlinks means that Lotame can add massive info about what users are now interested in buying to its own behavioral and demographic layers.
Deep-Linker URX Expands Into Related Ads/Content “Carousels”
Feb 2, 2016 by Barry Levine
New mobile content discovery option offers linked “cards” for tickets, songs, merchandise or other content.
What Marketers Can Learn From David Bowie
Feb 2, 2016 by Mary Wallace
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers.
The Wonderful World Of One-Click Mobile Buying
Feb 2, 2016 by Jason Warnock
With mobile buying on the rise, columnist Jason Warnock discusses how to drive your mobile revenue and improve the mobile purchasing experience for consumers.
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
Feb 2, 2016 by Greg Sterling
The top area of digital investment for SMBs continues to be “my website.”
Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015
Feb 1, 2016 by Greg Sterling
Revenue growth was driven by mobile search acceleration, YouTube and programmatic advertising. Next, Fiber and Verily drove revenue for “other bets.”