Move over, 15 second Instagram videos. There’s a new guy in town: 60 second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to such a short period of time to do so.
The goal, of course, is to give marketers choice in their marketing message. Typically, 15 seconds is pretty difficult for any marketing communication to be conveyed. Allowing a 60 second video would give the creative types more insight into making their message heard, and hopefully in making it easier to communicate any calls to action or information for the consumer.
The company launched its first 60 second advertiser with Warner Brothers, featuring a trailer of its upcoming movie, How to Be Single. T-Mobile was another launch partner who showed an extended Super Bowl spot featuring artist Drake.
If you ❤️ our #BigGame commercial featuring Drake, you’re gonna want to see the extended cut. #YouGotCarriered
Posted by T-Mobile on Wednesday, February 3, 2016
The announcement comes right on the heels of Twitter’s longer pre-roll ad announcement, where the company extended their videos from six seconds to thirty.
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