Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as the almighty link.
When I first started in SEO more than 10 years ago, the link was the most powerful factor in improving your search engine rankings, especially if you secured links from high-quality, trusted domains with keyword-rich anchor text from sites with high Page Rank.
Getting a link used to be the way Google found and indexed sites. A lot of companies made a lot of money by selling links, because back then it was easy to manipulate rankings in various ways, including:
- Getting links from affiliate networks.
- Purchasing links from high-authority sites.
- Obtaining links from .gov and .edu sites by exchanging some services or items.
- Using blog networks.
- Procuring links from microsites.
- Purchasing domains just for links.
Those were the good old days. But now, a link is just a link, unless it is clicked on many times by humans with specific intent, which is the new force in search.
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