LG Electronics has enlisted Liam Neeson to help promote its OLED TV in the brand’s first-ever Super Bowl ad.
Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films, and is only 15-seconds in length – just long enough to introduce Neeson as “The Man from the Future.”
According to LG’s website, more “trailers” and behind-the-scenes footage will be launched prior to game day.
The campaign also includes an #OLEDisHere Sweepstakes that is being played out on Twitter.
Participants must follow @LGUS and post a tweet with the hashtags #OLEDisHere and #Sweepstakes between now and February 6 for a chance to win an LG OLED TV.
Don’t miss the next halftime sensation. 
Catch the #BigGame halftime show on an OLED TV. #OLEDisHere http://pic.twitter.com/k80Os6c7J6
— LG Electronics (@LGUS) January 21, 2016
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