In December, website developing platform Wix was one of the first brands to announce it would be returning for its second appearance as a Super Bowl advertiser this year. Today, the company dropped the first teaser ad for its #StartStunning Super Bowl 50 campaign.
Developed by DreamWorks Animation, the same studio behind the animated “Kung Fu Panda” film franchise, Wix’s first 20-second spot features characters from the “Kung Fu Panda” movies.
“Collaborating with a creative leader like DreamWorks Animation enabled us to develop a fun and effective campaign that will give us an edge come Super Bowl Sunday,” says Wix CMO Omer Shai in a release announcing details for the campaign’s creative direction.
Kung Fu Panda’s Po Discovers the Power of Wix
According to Wix, the #StartStunning campaign will include made-for-web content and social media activations. It has also launched http://ift.tt/1Oi34Ao, a site dedicated to campaign.
Wix says it will be dropping three more campaign teaser ads between now and January 27, with its official Super Bowl 50 ad to be released on February 4, three days before the game.
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