Today’s customers have myriad choices in terms of engaging with brands and finding information relevant to them. The multichannel trend has become so prevalent that average customers are easily able to switch between channels, both offline and online, in a matter of seconds. And businesses are expected to keep up. They are expected to not only know their customers well but also offer personalized interactions so that the customer experiences are seamless and consistent across channels.
Given how dynamic customer behavior is, the onus is on brand marketers to identify their target customers; identify the channels their target customers are using, both online and offline; and understand how these customers are moving from one channel to another
This white paper from Frost & Sullivan introduces readers to the Brave New World of Digital Marketing and explores
- How to reboot your marketing to remain relevant
- How to track and integrate omni-channel marketing for a complete view of the customer
- What this means for your bottom line
Visit Digital Marketing Depot to download your copy today.
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