Monday 11 January 2016

MarTech Today: Mobile Operating Systems & Google Analytics For Search

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Data Show Dramatic Shifts In Mobile Operating System Share Over Time
    Jan 8, 2016 by Greg Sterling
    The latest monthly smartphone and mobile data from comScore show little change. Google’s Android continues to lead the US smartphone market, with 51 percent market share. Apple’s iOS is roughly 10 points behind. Microsoft’s smartphone market share is below three percent, and BlackBerry is at one percent.
  • Making The Most Of Google Analytics Audiences Within Your Search Campaigns
    Jan 8, 2016 by Laura Collins
    Search marketers, have you been using Google Analytics in conjunction with Remarketing Lists for Search Ads? If not, columnist Laura Collins is here to explain the benefits.
  • Wanted: Session Ideas For SMX Advanced 2016
    Jan 7, 2016 by Chris Sherman
    We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle June 22–23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]

From Around The Web:

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