MarTech Today: 10 Marketing Tools; Instagram Launches Boomerang & RevJet’s Creative Platform

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• 500 Startups At MarTech: 10 Tools You Need For Your Marketing Stack
  Oct 22, 2015 by Ian Cleary
  At the MarTech conference in London, contributor Ian Cleary recaps a talk by Matt Lerner of 500 Startups, who reveals the top tools used by his team of marketing growth hackers.
• A Real-Time Challenge: Facebook Search Now Pulls In All 2 Trillion Posts
  Oct 22, 2015 by Martin Beck
  Facebook search now returns results from all posts you have access to and better organizes results around real-time events.
• Instagram Launches Boomerang, A Standalone App For 1-Second Looping Video
  Oct 22, 2015 by Martin Beck
  App creates GIF-like videos for playful posting.
• Why Every Marketing Department Needs A Data Scientist
  Oct 22, 2015 by Benjamin Spiegel
  As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team.
• TapInfluence Rewires Its Influencer Network To Boost Existing Content
  Oct 22, 2015 by Barry Levine
  Company sees its new TapFire service as the “first influencer distribution channel” and as a competitor to content recommenders Outbrain and Taboola.
• What Apple’s iOS 9 Means To Marketers (Hint: Search And UX In Particular)
  Oct 22, 2015 by Aaron Strout
  How does Apple’s latest iteration of its mobile operating system affect marketers? Columnist Aaron Strout gains some insights from a UX guru and a specialist in SEO and Web analytics.
• RevJet Launches Its Creative Side Platform So Ads Can Fight For Their Survival
  Oct 22, 2015 by Barry Levine
  Ad tech startup contends its automated winnowing of the best-performing ads can double or triple conversions.
• Twitter Publish: Twitter’s New Tool For Embedding Tweets
  Oct 21, 2015 by Martin Beck
  Twitter opens access to some of the publishing tools it’s using internally for Moments, including an immersive display for Web embeds.
• Google Update Their Ranking Algorithms? Some Webmasters Believe So
  Oct 22, 2015 by Barry Schwartz
  All the signals are pointing to a significant Google update over the past week. Here is what we think is going on.

From Around The Web:

• Go Daddy veep loses ICANN election to “none of the above”, domainincite.com
• How Ad Design Affects Ad Blocking, adage.com
• Data, Analytics Integral To Handling Disruption Concerns, www.emarketer.com
• Marketing Metrics – They Will Make You or Break You, http://ift.tt/mjWGeO
• Twitter acquires Fastlane, http://ift.tt/eKERsB
• With 120+ News Publishers Signed On, Google Opens Applications For $170M DNI Innovation Fund, TechCrunch
• AerServ Partners With Telerik, www.marketwired.com
• IAB Appoints Joe Laszlo Vice President Of Industry Initiatives, www.iab.com
• One year after relaunch, Atlas reveals its brand partners, Business Insider
• Vision Critical Launches the Next Generation of Sparq, www.businesswire.com
• 3 Ways in Which CMOs Can Maintain Focus and Navigate the Marketing-Tech Selection Process, http://ift.tt/1x0LQgA
• 4 Advanced Use Cases of Marketing Technology Innovation, http://ift.tt/1x0LQgA
• The Top Reviewed Social Media Management Tools of 2015, http://ift.tt/xbVjyW
• 19 Free Video Editing Tools to Make Your Website Pop, smallbiztrends.com