A new global benchmark report from Nanigans, an advertising automation software, takes a look at global trends across various verticals throughout the last quarter. Some interesting intel is inside including an increased ad spend YoY and solid adoption around new ad types.
When looking at the same advertisers in Q3 of 2015 versus Q3 of 2014 those brands the spends have risen 16% on Facebook. Looking at the spends even further Nanigans saw and 18% increase YoY in mobile spends.
The ad type that saw the biggest growth Y0Y was the carousel ad. These units that showcase up to 5 scroll-able products or images saw an increase of 55% more ad spend in Q3 2015 than in Q3 2014. Those advertisers looking for Direct Repose continued to allocate their budgets on Unpublished Page Post ads, Mobile App Install ads and Domain ads. These three ad types made up 96% of all ad spend over the past year.
Another interesting finding was that while the average cost per click (CPC) was up just 2% globally YoY, yet the global click through rate (CPC) was up 69% YoY.
For this and much more information head over to Nanigans for a free report download.
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