Snapchat Snapcode “ghosts” are popping up all over Twitter profiles, and it’s likely to get worse in the coming days. Don’t know what a Snapchat ghost is or why someone does this? Come along, and I’ll explain all.
First, if you don’t even get Snapchat at all, let me direct you to my post from earlier this year that provides a still-good overview (or at least I think it does):
As you’ll discover, Snapchat isn’t just for teens nor as a way for only teens to send private messages to each other. As a regular user this year, I’ve found it a wonderful way to pass the time seeing the “Stories” that people and brands share on the service.
That story also explains the concept of a Snapchat ghost, or a “Snapcode,” as Snapchat calls them. These are an easy way for anyone using Snapchat to add you as someone they want to follow.
When you have Snapchat open, you simply point the camera toward a Snapcode (make sure you’ve reversed the camera from selfie mode, if it’s already there by default). Give it a moment, and the camera should automatically recognize the Snapcode without you even having to tap to take a picture.
If successful, the person whose Snapcode you scanned will be added as someone you’re following. And that leads to what’s begun happening on Twitter.
I’m not certain where it began, but until today, I hadn’t noticed people using Snapcodes as their Twitter profile pictures. The first account I spotted doing it was the Huffington Post today, like this:
Later today, I spotted the Daily Dot doing the same, as well as a number of individual people I follow:
The goal is the same in all these cases. By showing their Snapcodes, these accounts are hoping that people will scan and follow them on Snapchat. Changing their Twitter profile to a Snapcode means any time they tweet, people see the Snapcode and perhaps will make use of it.
Of course, many people have no idea that’s how Snapchat works, at least judging to the reaction I got when I tweeted about this happening today. Hence this article, to explain it in more depth.
I’m certain we’re about to see an invasion of Snapchat ghosts on Twitter in the coming days, then the fad will likely fade away.
This is also a good time to remind that you can follow Marketing Land on Snapchat. Just search for “marketingland” on the service or scan our code below:
Our social team shares a variety of interesting stories and things through our Snapchat story on a regular basis — and yes, people really do view them.
Our sister-site Search Engine Land is also on Snapchat at “sengineland” or via the Snapcode below:
And yes, I’m on it too. I share things I find personally interesting every few days, so feel free to follow. I’m “sullivandanny” there or my Snapcode is below:
For marketers who really want to get into Snapcodes, Snapchat recently made a way to download the basic code and spruce it up however you like. Download your own and instructions here.
Again, also see our A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories” story from earlier this year for a primer on using Snapchat, either as a marketer or just someone who wants to use the service to view stories. You’ll also find many other articles from us about the service in our Snapchat category.
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